Mailchimp vs Brevo
Compare both platforms using the same audience size, monthly email volume and billing cycle.
Mailchimp bills by contact list size, while Brevo Starter bills primarily by monthly email sends and applies contact limits that vary by send tier.
The lower-cost option depends on the relationship between list size and sending frequency. Brevo prices primarily by send volume with tier-specific contact caps, while Mailchimp Standard prices by contact tier and includes a send allowance tied to that tier.
What will you actually pay?
Enter your audience and monthly email volume. We match each platform to the lowest modeled paid plan that fits. Free tiers are listed separately on provider pricing pages because their limits are not directly comparable.
Compare the two platforms
500 contacts · 1,000 emails/month · annual billing
Brevo Starter
Fits the entered limits at $8.08/month · $97/year
| Platform | Monthly equivalent | Annual total | $/1k sends | Plan status | |
|---|---|---|---|---|---|
MailchimpStandard | $20/mo | $240/yr | $20.00 | Within limits | Visit Mailchimp → |
BrevoStarterLowest paid rate | $8.08/mo | $97/yrSave $11/yr | $8.08 | Within limits | Visit Brevo → |
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Mailchimp (Standard)
Billing Metric: contact_tiers_with_send_caps
Target Audience: Traditional SMBs & legacy e-commerce
Free Tier: Free up to 250 contacts, 500 sends/mo limit
Brevo (Starter)
Billing Metric: send_tiers_with_contact_cap
Target Audience: Businesses with send-volume pricing and tier-specific contact limits
Free Tier: Free up to 300 sends/day
Related Comparisons & Pricing Guides
Explore alternative head-to-head calculations and dedicated tier breakdowns for both providers.
Brevo prices primarily by monthly email volume with tier-specific contact limits, whereas MailerLite Comfort uses subscriber tiers with a 10x monthly email ceiling (or Power for unlimited sending).
Compare Rates →MailerLite uses subscriber tiers with plan-specific send rules, while Mailchimp Standard uses contact tiers with a monthly send cap equal to 12 times the selected contact ceiling.
Compare Rates →Full audited pricing breakdown, tier limits, and send caps for Mailchimp.
View Tier Table →Full audited pricing breakdown, tier limits, and send caps for Brevo.
View Tier Table →Frequently Asked Questions
Which is cheaper for a list of 10,000 contacts?
At 10,000 contacts, Mailchimp Standard is $135/month. On Brevo Starter, sending 20,000 emails/month falls in the 20,000-send tier at $32/month; the applicable Brevo contact limit is 500,000 at that tier.
Does Mailchimp charge for unsubscribed contacts?
Yes. Mailchimp counts unsubscribed and non-subscribed contacts toward your billing threshold unless you manually archive or permanently delete them from your audience.
How many contacts can I store on Brevo Starter?
Brevo Starter contact limits depend on the selected send tier. The current pricing data ranges from 500 contacts on the 5,000-send tier to 500,000 contacts on tiers from 20,000 monthly sends upward.