Mailchimp Pricing
Calculate Mailchimp pricing for your audience size and monthly email volume, then inspect current public plan limits and annual billing.
What will you actually pay?
Enter your audience and monthly email volume. We match each platform to the lowest modeled paid plan that fits. Free tiers are listed separately on provider pricing pages because their limits are not directly comparable.
Current options for your scenario
500 contacts · 1,000 emails/month · annual billing
Brevo Starter
Fits the entered limits at $8.08/month · $97/year
| Platform | Monthly equivalent | Annual total | $/1k sends | Plan status | |
|---|---|---|---|---|---|
BrevoStarterLowest paid rate | $8.08/mo | $97/yrSave $11/yr | $8.08 | Within limits | Visit Brevo → |
MailerLiteComfort | $10.80/mo | $129.60/yrSave $14.40/yr | $10.80 | Within limits | Visit MailerLite → |
MailchimpStandard | $20/mo | $240/yr | $20.00 | Within limits | Visit Mailchimp → |
KitCreator | $33/mo | $390/yrSave $78/yr | $33.00 | Within limits | Visit Kit → |
beehiivScale | $43/mo | $517/yrSave $71/yr | $43.00 | Within limits | Visit beehiiv → |
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Published plans and current limits
Use these plan cards as a reference after running your scenario through the calculator above.
Free
Limited FreeFor businesses just getting started
- ✓Up to 500 emails per month
- ✓1 audience limit
- ✓Basic email templates
- ✓Basic reporting
- ✓Mailchimp branding required
Essentials
For frequent senders needing email support
- ✓3 audiences included
- ✓Remove Mailchimp branding
- ✓A/B testing
- ✓24/7 email & chat support
- ✓Basic automated customer journeys
Standard
Most PopularFor data-driven marketers wanting automation
- ✓5 audiences included
- ✓Enhanced automated customer journeys
- ✓Send time optimization
- ✓Predictive demographics
- ✓Dynamic content
- ✓Custom coded templates
| Subscribers | Plan Name | Rate (Monthly) | Cost Per Subscriber |
|---|---|---|---|
| 500 | Standard | $20/mo | 0.0400/sub |
| 1,000 | Standard | $45/mo | 0.0450/sub |
| 2,500 | Standard | $60/mo | 0.0240/sub |
| 5,000 | Standard | $100/mo | 0.0200/sub |
| 10,000 | Standard | $135/mo | 0.0135/sub |
| 25,000 | Standard | $310/mo | 0.0124/sub |
| 50,000 | Standard | $450/mo | 0.0090/sub |
| 100,000 | Standard | $800/mo | 0.0080/sub |
Billing Nuances & Hidden Limits
Bills by contact tier and allows 12x the selected contact ceiling in monthly sends. Promotional discounts are excluded from recurring rates.
Free Tier Availability: Free up to 250 contacts, 500 sends/mo limit
Compare Mailchimp with Alternatives
See how Mailchimp measures up against direct market competitors in head-to-head pricing and feature simulations.
Mailchimp bills by contact list size, while Brevo Starter bills primarily by monthly email sends and applies contact limits that vary by send tier.
Compare Rates →MailerLite uses subscriber tiers with plan-specific send rules, while Mailchimp Standard uses contact tiers with a monthly send cap equal to 12 times the selected contact ceiling.
Compare Rates →Mailchimp Standard uses contact tiers with monthly send caps, while beehiiv Scale uses subscriber tiers with unlimited email sends.
Compare Rates →Frequently Asked Questions
Does Mailchimp charge for unsubscribed and inactive contacts?
Yes. Mailchimp counts all contacts in your audience—including unsubscribed, unengaged, and non-subscribed contacts—toward your monthly billing tier unless you permanently delete or archive them.
What happens if I exceed Mailchimp's monthly send limit?
Mailchimp Standard imposes a monthly send limit of 12 times your plan's contact limit. Sending beyond this cap triggers automatic email overage fees or forces an immediate tier upgrade.
Are transactional emails included in Mailchimp Standard?
No. Transactional emails via Mailchimp Transactional (formerly Mandrill) require purchasing separate block credits on top of your monthly marketing subscription.
How we verify prices
Official Source: Verified against official Mailchimp Pricing Documentation.
Calculation Methodology: All pricing reflects public recurring tiers converted to normalized USD equivalents. Calculations exclude optional enterprise add-ons, transactional SMS credits, dedicated IP surcharges, currency conversion fees, and local sales taxes/VAT.